Barna Group |
It was a record box office year and Evangelicals
saw more movies (2.7) than the average American (1.7), the most popular being The
Avengers (42%), The
Hunger Games (36%) and The Lorax (24%). Puzzling to me is why fewer saw
Argo and Lincoln (3% each) than any of generational groups.
Folks saw a lot more movies at home, with the
average American watching 10 movies via streaming, DVD, Blu-ray or video. Mosaics
saw the most (20), while Elders saw the least (3.7—though this group did watch
an average of 12 movies on cable, satellite or broadcast). No info on faith and
viewing patterns on this one.
And now, the more interesting statistics to me.
First, only 1% of respondents say “they saw a movie that changed their beliefs over
the last year.” Hmm. That’s gotta give folks something to think about who, as
the Barna report puts it, are concerned “about the
degradation of cultural values and Hollywood’s lack of a moral compass.”
But more interesting is that only 11% of people say “they saw a movie in the past year that
made them think more seriously about religion, spirituality or faith.” I think this
has more to do with how we approach films than the films themselves. This blog and
many others out there are full of ruminations about religion, spirituality and
faith provoked by a wide variety of films—many of which don’t directly relate
to my own faith or even spirituality in general. We need to teach each other to
approach stories as capable of challenging us in those areas, even if they aren’t
directly associated.
As a final note, I would like to see a breakdown
of the age groups in faith related categories—what percentage of evangelicals and
other faith groups as well as those identifying themselves as no faith were Mosaics,
Busters, etc. Also, it would be interesting to see this breakdown in relation
to individual film attendance as well as viewing patters at home. It would also
be interesting to see this breakdown in relation to attendance to the films
based on their rating (ie, Argo is
rated R while Avengers was PG-13).