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Billboards I wish I could see

The other day, I ran across a bright purple-backgrounded billboard with black letters boldly proclaiming: "Jesus is coming. Are you going?" But I wish I could see billboards like these:
Why do we focus so much, as Dallas Willard says, on getting people into heaven instead of heaven into people?

These were made at BigHugeLabs, where you can also make your own billboards. The photo (one of my favorites) is called simply "Uplight" and was taken by Apenas imagens - MarĂ­lia Almeida at flickr.